Amazon Personalize is a machine learning service that makes it easy for developers to
create individualized
recommendations for customers using their applications.
Machine learning is being increasingly used to improve customer engagement by
powering personalized product and content
recommendations, tailored search results, and targeted marketing promotions.
However, developing the machine-learning
capabilities necessary to produce these sophisticated recommendation systems has
been beyond the reach of most
organizations today due to the complexity. Amazon Personalize allows developers with
no prior machine learning
experience to easily build sophisticated personalization capabilities into their
applications, using machine learning
technology perfected from years of use on Amazon.com.
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